How to Choose a Coffee Logo

Let’s be honest, the coffee industry is quite a noisy place, with thousands of brands competing for attention.

So choosing a logo can seem a little daunting, but it is a pretty essential step to create a strong coffee brand identity.

Whether you’re a local cafe or an online coffee bean shop a decent logo will not only set you apart from competition but also give your customers (whether on foot or through a click) an idea what your coffee brand is about as they first come across you. 

Firstly, before deciding on logos it’s important to point out that there are millions of coffee logos out there and although some may jump out at you initially, yours should align with your values and represent the essence of your brand. 

Coffee Logo Ideas

To do this, think about the feel of your overall brand and the experience you want your customers to have. 

Remember, the key is to create a logo that embodies your cafe’s vibe and leaves a lasting impression on your customers.

Coffee Brand Identity

Branding Basics

When it comes to branding, I often think of it as the personality and essence of a business. 

It’s what sets it apart from the competition and helps customers connect with it on a deeper level. 

A strong coffee brand identity communicates the values, purpose, and story of a business to the world, setting the stage for a lasting and loyal customer relationship.

The coffee branding landscape is quite diverse, and each brand seeks to establish a unique positioning. 

When I create a coffee logo, it’s essential to build on this foundation by understanding the business’s core values, its target audience, and the competitive environment.

The Importance of a Logo

For me, a logo plays a crucial role in branding. 

It’s often the first visual representation of a brand, acting as a signpost that helps customers identify and remember it. I can vouch for this first hand because I come across dozens of coffee logos day to day and I always remember certain ones because of the uniqueness or the experience. 

75% of consumers recognise a brand by its logo alone. According to a survey by Renderforest.

That’s why getting the coffee logo design right is so important.

Aspects of a coffee logo

What Could Your Brand Logo Look Like?

Firstly When it comes to aligning brand values and logo design, I believe there’s a best practice for incorporating the essence of a coffee business into the visual representation. Crafting my coffee logo around these values helps to create a strong bond with customers.

  • Authenticity: Choose a design that truly represents the brand’s identity and culture to deliver a genuine message.
  • Storytelling: Use symbols, colours, and design elements that reflect the brand’s story, history, or vision.
  • Consistency: Ensure that the logo feels like a natural extension of the coffee brand’s overall identity across all touchpoints, from packaging to social media.

By keeping these elements in mind, I aim to create a coffee logo that resonates with customers and strengthens brand recognition.

How To Design a Coffee Logo

First Off Market Research

With anything branding related it’s always important to see what the competition are doing. So whether you have to head out on a trip or (a lot more easily) head over to Google and search for your competition. 

Make sure you define your niche and potentially sub niche correctly as customers may be different and associate more so with certain design elements. For example a coffee shop logo may be different to a coffee subscription logo. 

When you have a list of your competitors head over to their websites/socials and screengrab their logo. Add all of the logos onto a mood board – I like to use Canva.

Coffee Logo Competition

Coffee Logo Colours

I’ve worked in the coffee industry for over 10 years so I know that a logo can say a lot about a brand, and how it connects with its audience. 

When designing a coffee logo, there are various elements that can really capture the essence of coffee. 

One of these elements is colour.

I’m probably a bit of a maximalist and I’m always drawn to bold colours, however many brands are obviously draw to the browns and off whites that are synonymous in the coffee industry. 

You need to decide on who you are and who your customers are to select appropriate colours for your coffee logo. 

Coffee Logo Element Ideas

The big 2 elements that you’ll come across lots in coffee logos are… you guessed it beans and cups. 

I guess it’s pretty obvious that the element that brands would choose for their logo is the product or the device in which one would consume the product. 

It is completely up to you on whether you choose to represent coffee beans or coffee cups in your logo as on one hand it clearly states what sort of business you are but on the other you are in danger of having a generic coffee logo. 

You can obviously choose other elements or images 

Take the most famous coffee chain in the world, Starbucks, for example. 

Their logo doesn’t have any coffee items, but people associate Starbucks with coffee simply by seeing the familiar green and white emblem. 

There’s also the possibility of exploring different forms and types of coffee beans to create unique shapes and patterns. 

Selecting a Coffee Font

Another crucial aspect of designing a coffee logo is the choice of font. 

Font selection can also be a little overwhelming today as there are tons of different ones to choose from and each one complement other fonts and speaks to different customers. 

For instance, a traditional serif font might give a classy and sophisticated vibe, while a modern sans-serif could suggest a casual and trendy atmosphere. 

It’s essential to strike a balance between readability and style. Experimenting with a mix of fonts might lead me to the perfect match for your coffee brand.

Graphic Design and Icons

In addition to colours and fonts, graphic design elements like icons and symbols are crucial in creating a memorable logo. 

Incorporating a minimalist coffee logo style is pretty popular choice nowadays. Using simple lines and shapes can make the logo more versatile and easy to recognise. 

When it comes to designing a coffee logo, it’s important to consider colours, fonts, and graphic elements that reflect your brand’s identity. 

DIY Or Hire a Pro (Or a Blend)

I have both designed my own logo a few times for various coffee brands while also hiring designers to create a coffee logo. Both have their pros and cons and really depends on your skillset and budget. 

Either Way it’s important to get to a point where you have a rough idea of what you want from your coffee logo as if you hire a designer they’ll need you to tell them all of the branding ideas. 

Design your own Coffee Logo

If you fancy yourself as a bit of a creative and you feel comfortable designing your own logo, great! This could be fun. 

Design your own coffee logo

I would certainly give yourself a week or so to draft various logos and let them sit in your head and evolve. 

First off pick up a pen or pencil and start scribbling down ideas of how you’d like your coffee logo to look. 

By referring to your ideal customer and drawing inspiration from your competition have a play around with different ideas. 

I would then head over to your favourite design software (I like Canva – it’s free) and start to bring your drawings to life using elements and text.

Like I said give this a few days and then keep coming back to tweak your coffee logo. 

If you’re not happy with your design, you could now hire a graphic designer. This approach is one that I have taken a few times and is pretty cost efficient. You essentially tell a designer what you’d like and they just refine your logo. Head over to Fiverr and find a graphic designer to do this. 

Hire a Pro

Hiring someone to design your coffee logo is a great shout and one that I have taken a few times. 

Although I have designed a few of my own, a professional can really produce something that I cannot on this front and can deliver more than just a logo. 

When it comes to hiring a pro, you need to decide what you’re after. 

  • Do you want a whole brand design?
  • A logo but also their input?
  • Just a logo?

Decide what you want to hire a professional for first. When you have decided here is what I’d recommend:

A whole brand design 

Hire a branding agency from Behance

You’ll get ideas and concepts and deliverables will include logo, fonts, elements, designs. 

A logo and some help with the idea

Hire a designer from Upwork

You’ll get a logo from a respected designer that will be able to give you some input.

Just a Logo

Hire a designer from Fiverr 

You need to be very clear in what you want and send over creatives that you have designed first. You may have a little back and forth. 

Finalising Your Coffee Logo

Ensuring Versatility and Scalability

A critical factor to consider when you choose a coffee logo is ensuring its versatility and scalability. 

I make sure my logo looks equally appealing in various applications, from physical signs and merchandise to digital marketing platforms. This means the logo should be easily recognisable, even when it’s scaled down for social media profiles or up for large banners.

Also can the logo be tweaked into other designs and are there any design elements that can be used in the future. 

Legal Considerations for Logo Usage

Lastly, it’s crucial to just be aware of the legal considerations related to a coffee logo.

Ensure that you have the rights to use any icons, fonts, or images in my design. 

In addition, I should check whether my logo is truly original to avoid any unintentional similarities with existing brands.

Performing a trademark search can help me verify if my logo might infringe on someone else’s intellectual property. 

If I’m confident in my logo’s uniqueness and have the necessary permissions, I may consider registering my logo design as a trademark. 

This provides legal protection against potential copying, allowing my brand to stand out and thrive in the competitive coffee industry.

Leave a Comment