How To Choose Coffee Packaging

I’ve been working in the online coffee business for quite some time now, and I’ve picked up a thing or two about what makes great coffee packaging, partly from sourcing it myself but also the hours of research into it. 

It might seem like a small detail, but trust me, deciding on the ideal coffee packaging requires introspection and market awareness. 

The right choice isn’t just about making your bag or pouch look super cool (although that certainly helps). 

It’s about keeping your precious coffee beans in tip-top condition, so your customers can enjoy the perfect coffee every time they brew up. 

So, if you’re keen to learn the secrets to choosing the best packaging for your coffee brand, stick with me, and I’ll spill the beans!

Coffee Packaging Materials

When it comes to coffee bag materials, you’ve got a few options to choose from. 

Kraft paper

Kraft paper is a popular choice for its eco-friendliness and rustic look. 

It’s made from wood pulp and can be recycled or composted, making it a great option for environmentally conscious brands.

LDPE

Another material you’ll see a lot is LDPE (low-density polyethylene). 

This is a type of plastic that’s lightweight, flexible, and moisture-resistant. 

It’s often used as a lining inside paper bags to help keep the coffee fresh.

PLA

PLA (polylactic acid) is a newer option that’s gaining popularity. 

It’s a biodegradable plastic made from plant-based sources like corn starch. While it’s not as widely recyclable as other materials, it can break down in commercial composting facilities.

Choose Coffee Packaging Materials

BOPP and PET

Of course, you’ve also got your standard plastic options like BOPP (biaxially oriented polypropylene) and PET (polyethylene terephthalate). These are durable, moisture-resistant, and can be printed with high-quality graphics. However, they’re not as environmentally friendly as some of the other choices.

Rice paper

For a more hipster look, you might opt for rice paper. 

This lightweight, translucent material is made from rice straw and is fully biodegradable. It’s often used in Asian-inspired packaging designs.

Ultimately, the material you choose for your coffee bags will depend on your brand’s priorities, budget, and aesthetic preferences. 

But no matter which route you go, make sure you’re picking a material that will keep your beans fresh and delicious for your coffee drinking audience.

Functionality Of Coffee Packaging

When it comes to the functionality of your coffee packaging, there are a few key things to keep in mind. 

First and foremost, you want to make sure your packaging is doing its job of keeping your coffee fresh. 

Functionality of coffee packaging

Coffee beans are a sensitive bunch and any exposure to light, moisture, and air can really affect the flavours so your packaging needs to act as a protective shield against these elements.

One feature to look for is a resealable zipper or closure. 

This allows your customers to easily open and close the bag, keeping the coffee fresh for longer. No one wants to faff about with a bag that won’t seal properly, trust me.

Another important factor is the barrier properties of the material. 

You want a material that’s going to keep oxygen and moisture out, so your coffee doesn’t go stale or lose its flavour. Some packaging materials, like aluminium-lined bags, offer superior barrier protection.

If you’re selling your coffee online, you’ll also want to think about the durability of your packaging. 

It needs to be able to withstand the shipping process without tearing or breaking . No one wants to open a box to find their coffee has spilt all over the place (from experience with many of the UK’s courier services it’s a tough old world out there).

Finally, consider the ease of use for your customers. Can they easily open the bag and scoop out the coffee? Is the bag resealable for freshness? Does it have a valve to release carbon dioxide and prevent the bag from puffing up? 

These might seem like small details, but they can make a big difference in the overall customer experience.

At the end of the day, your coffee packaging needs to be functional, protective, and user-friendly. By prioritising these key features, you’ll be well on your way to delivering a high quality coffee experience to your customers.

Best Size for your Coffee Bags

As with most things in life, it depends on what you’re offering. But I’ll give you the lowdown on the most common options out there.

Size of coffee bags

The standard retail bags in the UK are around 200-250g (8oz). These are perfect for single-origin or specialty coffees that you want people to try without committing to a larger bag. They’re also handy for gifts or samplers. As they serve around 10 – 15 coffees per bag they make the perfect size for people who want to buy small amounts frequently and drink fresh roasted coffee. 

A slightly larger 340g (12oz) bag is also a pretty popular choice among roasters, as it’s a good middle ground. It’s enough coffee to last a couple of weeks for most folks, but not so much that it’ll go stale before you can finish it.

Most coffee roasters often opt for larger 1 kg (2.2 lb) bags, as they’re selling to cafes or restaurants that go through a lot of coffee quickly. But for most retail purposes, you’ll probably want to stick with 200g-340g bags.

Ultimately, the best size for your coffee bags will depend on your target market and their consumption habits. 

Personalising Coffee Packaging

Personalising your coffee packaging is easier than you might think. 

There are loads of ways to make your bags stand out and reflect your unique coffee brand personality.

If you are on a budget and just starting off without any customers you may want to have a think about personalising your packaging through stickers and labels rather than purchasing a huge amount of bespoke printed bags. 

This is how I started off with Batch Coffee Club’s packaging and actually printed the labels off myself when the volumes were small. 

This enabled me to tweak the design and keep costs low to start off with while the numbers picked up. 

When you have started to attract more customers you may want to look at custom printed packaging. Most packaging suppliers offer printing services that let you add your coffee logo, coffee brand colours, and even fun graphics or patterns to your bags. This is a great way to make your packaging instantly recognisable on the shelf. Checkout Batch Coffee Club’s supplier MTpak for some incredible packaging options.

Leave a Comment